Now we step inside the Convention Center. Banners are hung everywhere and people are busy at work continuing to set things up. NCTA personnel have been trickling down to Atlanta over the course of the week; most people are here by today, but others will be arriving in the next few days.
And here’s a peek at one of the session rooms. In this case, it’s Room B308-309. The Convention Center has three buildings: A, B and C. The National Show is in Building B. That room number tells you that it’s on the third floor. On Sunday afternoon at 3:00 p.m., you’ll be able to attend “Next-Gen Media: What Tomorrow’s Customers Want Today,” in this very room.