SelecTV Launches at The Cable Show

In what is possibly the first big announcement out of The Cable Show 2010, the cable industry launched SelecTV, which is described as “a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.”

Wayne Friedman’s MediaDailyNews story describes the details:

With SelecTV, an on-screen icon alerts viewers to interactive programming or advertising capabilities. The industry promises a seamless interaction between viewer, cable company, programmer and advertiser across all major U.S. cable systems.

SelecTV is the result of an industry-wide brand initiative led by Canoe Ventures, an advanced digital television platform and services company, in concert with the Cabletelevision Advertising Bureau (CAB), the Cable & Telecommunications Association for Marketing (CTAM), Cable Television Laboratories (CableLabs), and the nation’s leading MSOs, including Bright House Networks, Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Cox Communications, Inc., and Time Warner Cable, as well as national advertising and cable television programming partners.

For the very technical among you, SelecTV is not intended to be the brand name for EBIF (Enhanced TV Binary Interchange Format), which is a technical specification used in interactive TV. However, EBIF will support SelecTV-branded applications.

Canoe will be exhibiting in the CableNET exhibit this year, so you can probably learn more there.

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