TV: What’s Next? Are You What’s Next?

[UPDATE:  The poll, “TV: What’s Next?” is now closed. Thank you to everyone for following along.]

We are polling The Cable Show community for The Next Big Thing by asking all of you, “TV: What’s Next?” Do you know what’s next for TV? Then share it with the world. And we’ll do our part to help re-tweet your message. If we think you are right about what’s next for TV, you may receive an initiation from us to come speak at The Park. Please send us your ideas via Twitter to @CableShow, by April 30, 2011 at 7 p.m. EST. Make sure to include the hashtag, #MyTVIdea in your reply.  If you’re finding it difficult to answer “TV: What’s Next?” in your tweet, feel free to link to your answer on your blog or leave the rest of your answer in the comments below. Just make sure to include your Twitter handle in the answer.

Remember, you have until April 30 at 7 p.m. EST to send us your ideas.

More details about The Park »

Questions about The Park? Feel free to contact us at thepark@ncta.com or call us at 202-222-2430.

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6 comments
  1. Herb Lair said:

    Behavioral Based Social Media System for the Cable TV Market

    Cable has long history of failing to develop 1-1 target marketing. Canoe Ventures (latest MSO venture) was touted as the Holy Grail of targeted advertising and is reportedly less than a success at this stage.

    http://tech.fortune.cnn.com/2011/01/03/the-56-billion-ad-question/

    Excerpt from above link on January, 2011 Fortune.com –
    “Advertisers will spend $56 billion putting ads on TV this year,…The cable industry thought it would be a big opportunity too, but its efforts have fallen short. Canoe Ventures, a two-year-old project of the six biggest operators, has launched just one notable product…”

    http://www.businessinsider.com/jason-kilar-here-are-my-thoughts-on-hulu-and-the-future-of-tv-2011-2

    Excerpt from above link on February, 2011 Business Insider
    Identifies advertising market being missed by Cable TV operators
    “Advertisers have weighed in heavily on the future of TV, with both their thoughts and their considerable wallets. Advertisers are increasingly expecting to present their advertising messages to just their desired audience…and not to anyone else. For over 60 years, video advertising could only be bought via a TV show’s projected audience, which served as a blunt proxy for a certain target audience. The result has been many wasted impressions and an often irrelevant experience for consumers. In the near future, advertisers will demand the ability to target their messages to people rather than targeting their messages to TV shows as proxies for people.”

    The obvious alternative, with the least cost to implement is an independent Cloud CRM solution designed to cross index cable subscriber households with their corresponding social network interests. The current regulatory and privacy issues experienced by cable TV operators gathering unauthorized data from set-top boxes could be minimized, by validating subscriber and even eliminated by essentially having an opt-in plan (provided conveniently by the social media). Access along with profile and interests of households would be controlled by the subscriber’s social media platform of choice. Facebook has high consumer acceptance and could be used for household profiles, product interests, social interests, and viewing entertainment interests. There would be incentives to the subscribers to opt-in including notification and reminder of viewing favorites, Groupon type ads, and specific ads matching interests with infomercial type group discounts and urgency to buy.

    The current design of target marketing advertising ventures is fundamentally flawed. They focus on demographics, and fail to identify the individual behavioral current and future household interests.

    I would propose using a data cross indexing similar to a data warehouse project I was involved with at iN Demand. http://www.indemand.com/ .

    Project would involve developing a bidirectional Cloud interface program using a CRM application between the social media and MSO subscriber records and communicating behavioral marketing – business advertising, discounts, specific videos/groups, family albums – providing subscriber awareness of TV programming — movies, products, etc. similar to Amazon and Groupon. This would make subscriber stickier and substantially reduce turnover.

    To paraphrase a comment I made in the CED 1999 publication about the Internet, cable TV operators need to become the new best friends with the 600 million members of social media.

  2. Herb Lair said:

    Is Like button working? Got this e-mail

    From: craigsl@yahoo.com
    To:
    Sent: 4/27/2011 8:00:56 A.M. Central Daylight Time
    Subj: Re: NCTA – What's Next

    tried. like button didn’t work.

    • Maxman said:

      Like button not working still…………

    • @Maxman

      You need a WordPress login in order to “like” one of our blog posts. Did you use your WordPress login? Please note that we are currently in contact with WordPress and that it may take some time to resolve this issue.

      Thank you for the update.

  3. Craig Lair said:

    tried. like button didn’t work.

  4. The Cable Show said:

    The “Like” Button looks like it’s having some issues even after inputting a WordPress login. Thank you for alerting us of this. We are in contact with WordPress to resolve this issue.

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