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For the past three years during The Cable Show, the industry has sponsored CableCares, a community service initiative in the show’s host city.  Since created in 2008, CableCares has raised almost $1.3 million in-kind donations, equipment and financial contributions for New Orleans, Washington, D.C., and now, Los Angeles.

During The Cable Show 2010, more than $225,000 in cash, equipment, and in-kind donations was raised to help Los Angeles youth and local charities.  In addition, more than 245 volunteers from cable industry companies, organizations, and associations contributed their time to volunteer for CableCares activities.

Since The Cable Show attendees are only in the city for a few days, CableCares is a chance for the cable industry to leave something behind of value after the show is long gone.  This year the industry’s goal was to leave a lasting donation for the youth of Los Angeles.

This year’s CableCares projects were:

  • A Place Called Home: More than 800 hours of hands-on volunteer support, in-kind donations and financial assistance were provided to this South Los Angeles youth center.  Donations included:
    • CableCares will be sponsoring 18 children for one year to attend the center’s “Bridge to the Future” program through a generous financial donation to this dynamic youth center providing educational enrichment to local youth.  These children will be the first in their family to attend college.
    • Difference Makers International (DMI) donated a one-day workshop, “Giving Kids A Voice for Positive Social Change”
    • Intel Corporation donated 20 Mac laptop computers with Microsoft providing MacOffice software on the machines.
    • Sports equipment: GolTV gave 100 soccer balls; ESPN donated several basketball rims and wall pads, soccer nets and 100 yoga mats;
    • VCI provided art supplies;
    • SiTV donated furniture; and
    • Cisco donated two Flip Video cameras.
  • Battle of the Bands: As the primary funding mechanism for CableCares, this annual talent competition raised money through sponsorships, donations, and ticket sales as industry bands competed for the coveted first-place trophy.  Bob Guiney, Kim Coles and Allison Hagendorf were celebrity judges while Christopher Reid served as emcee.  Money was raised will go to A Place Called Home.
  • School and Los Angeles Community Donations:  Furniture and household items from the MyWorld exhibit were donated to the local Los Angeles community.  In addition, a Promethean Board was donated to Gompers Middle School – one of Los Angeles Mayor Villaraigosa’s “partnership” schools in South Los Angeles.

As in year’s past, the cable industry stepped forward with generous financial assistance and volunteers and was a success.  Much thanks goes to the participating companies and cable employees for their generosity.

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As part of this year’s  CableCares initiatives, Hunt.Fish.Feed volunteers prepared and served meals at the downtown Los Angeles’ Union Rescue Mission.

This experience  brought to you by: Michelle Scheuremann, Sportsman Channel

The mayor of Los Angeles, Antonio Villaraigosa, commended the cable industry this morning for its support of an innovative youth center, A Place Called Home.

Speaking at the launch of the CableCares day of service (see earlier post here), Mayor Villaraigosa said, “I want to thank CableCares because you chose a place that makes a difference in the lives of young people every day.”  The mayor also expressed his appreciation to the NCTA for hosting this year’s show in Los Angeles, underscoring the economic boost to the city by exhorting everyone to “spend money.”

Several hundred cable industry volunteers are slated to spend the day at A Place Called Home, which has been widely credited for providing a safe and revitalizing haven in its South Central Los Angeles neighborhood.  Speaking to the assembled cable volunteers, Glenn Britt, Chairman, President and CEO of Time Warner Cable said, “You are going to play a small part in helping the many young people who benefit from coming to A Place Called Home.  It will continue to innovate our nation’s leaders and artists.”

Time Warner is a long-time supporter of A Place Called Home.  The company’s President of Residential Services for the West Region, Deborah Picciolo, said that Time Warner Cable’s commitment to the community is a huge part of their company’s culture: “It’s not only about cable, phone, Internet and programming providers.”

Find out more about A Place Called home by visiting the center’s website.

For the third consecutive year, The Cable Show has included events from the cabe industry’s charitable CableCares initiative. In partnership with Time Warner Cable in Los Angeles, this year we chose A Place Called Home (APCH) as the 2010 CableCares’ beneficiary.

APCH is a dynamic, non-profit youth center in South Central Los Angeles dedicated to providing educational enrichment for area children. The Cable Show attendees are donating half a day of their time this morning to volunteer for some hands-on support.

CableCares at A Place Called Home

Pictured above, from left to right, is NCTA’s Executive Vice President James Assey; Los Angeles Mayor Antonio Villaraigosa; Time Warner Cable Chairman, President & Chief Executive Officer Glenn Britt; City Councilwoman Jan Perry; A Place Called Home’s CEO Jonathan Eichner; and Time Warner Cable regional manager Debi Picciolo.

Last Thursday, we announced the Tweet It To Win It Contest and now the time is here. Today’s the beginning of the first contest for the prize of getting the opportunity to meet tonight, the Battle of the Bands Judges: Kim Coles, Bob Guiney and Allison Hagendorf.

The contest will start with the opening of The Cable Show at 1:00 pm PST and will end when the exhibit floor closes at 6:00 pm PST. The winner will be announced shortly thereafter.

Here’s the rules:

Whoever tweets the most about The Cable Show using our hashtag: #CS10 wins! In order to qualify:

  • Must be a registered attendee of The Cable Show 2010
  • Cannot retweet. Each tweet you send must be your own.
  • Have to include #CS10 in order for it to be counted.
  • We will not count messages that just contain #CS10 – there must be at least some words/thoughts related to  The Cable Show in your tweet.
  • Sorry, cannot be an employee of NCTA or its affiliates.

Good luck to you all!

The Cable Show 2010, as you already may know, is to take place in Los Angeles, CA from May 11-13, as a part of Cable Connection  – Spring 2010.  During these three days there will be time to network with some of the other 12,00 or more attendees expected to come, to walk an exhibit floor that features all of the latest innovations in the cable and telecommunications industry and to hear from the industry’s leading executives. With all of these exciting possibilities, CableCares returns this year with the Battle of the Bands.

Last year CableCares raised more than $155,000 in donations to help improve Washington, DC.  Here’s what you can do to help for CableCares 2010.

CableCares activities include:

  • CableCares Volunteer Work – Help assist various projects.
    • 8:00 am – 11:00 am (times to be confirmed)
    • Sign-up to volunteer by e-mailing Melinda Schwartz/NCTA mschwartz@ncta.com.
    • Open to all Cable Show exhibitors and attendees.

Wanting to Rock?

We are currently looking for bands to compete in our Battle of the Bands.  Audition for a spot in the competition by e-mailing us your mp3 to thecableshow@ncta.com.  Take a look at last year’s Battle of the Bands – who knows, some of them may become your competition.

Eligibility to participate: In order to be eligible to compete in the Battle of the Bands, you and the members of your band must currently work in the cable industry.

After the success of CableCares, we are bringing back CableCares for community service work in Washington, DC.

This year’s CableCares initiative will focus on donating time, materials and financial support to help improve Washington, DC schools and the community. In partnership with Comcast, CableCares will leverage the resources of the cable broadband industry and the goodwill of Cable Show delegates, many of whom will participate in volunteer activities. NCTA is also working with City Year Washington, DC – a national community service program for young people – in organizing, funding and recruiting volunteers.

As of March 31, we are still looking for some volunteers for the Sprucing Up Schools Project at Truesdell Education Center. E-mail Melinda Schwartz at mschwartz@ncta.com if you are interested in volunteering.

PROGRAMS

Cable Positive Volunteerism

Metro TeenAIDS
Tuesday, March 31 | 7:45am – 12:00 pm
Wednesday, April 1 | 7:45am – 12:00 pm
651 Pennsylvania Avenue

Food & Friends
Tuesday, March 31 | 7:45am – 12:00 pm
Wednesday, April 1 | 7:45am – 12:00 pm
219 Riggs Rd. NE

Hunt. Fish. Feed.

Hunt. Fish. Feed.
Tuesday, March 31 | 10:15 am – 2:15 pm
Central Union Mission
1350 R Street NW
Sponsored by: Sportsman Channel

Gospel Angels

Gospel Angels Support Washington, DC Schools
Tuesday, March 31 | 2:00 pm – 5:30 pm
Distribution at Charles Hart Middle School
Sponsored by: Gospel Music & Feed the Children

Sprucing Up Schools

Truesdell Educational Campus
Wednesday, April 1 | 8:00 am – 12:30 pm
800 Ingraham Street, NW
Sponsored by: Comcast and City Year

Book/Video Drive

Book Store: Located in registration lobby of the Convention Center
Book Drop: CableCares Booth #3201 on the exhibit floor
Wednesday, April 1 – Friday, April 3
Sponsored by: Cable in the Classroom, UBEE Interactive, Pure Integration, VCI Solutions, Books-A-Million, WICT, NAMIC, The Cable Center and The Walter Kaitz Foundation

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